Sir Isaac Newton was by many standards the most influential figure in the development of modern science.  Newton contributed so much in the areas of physics, calculus, chemistry and essentially invented the elements of the modern scientific method. Being inspired by such a genius, it's easy to see why this an Anglo-German company choose ISAAC as the namesake for its frame collection.  You'll also note that the model names are named after other noted physicists or technical/scientific terms.   The Isaac team members are highly qualified and have the necessary experience in applied physics, engineering, and the associated computer technologies to design some of the best monocoque framesets in the world.